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AMST3433: Television Studies

OSU Stillwater Spring 2004

Professor Stacy Takacs

Course Description

Television is perhaps the most ubiquitous and overlooked of all media. In its various forms—as commercial broadcast receiver, video playback unit, surveillance agent, art object, gaming and computer screen—it has come to shape our reality, yet few have stopped to examine the medium in any depth. This, as television scholar Robert Allen notes, is because the medium appears transparent to us. We take its narratives, images, and effects for granted because they appear to be “harmless entertainment.” The problem is compounded by the fact that we live with the receiver, arranging our rooms around it and casually talking to it as to a friend. This course will begin, therefore, by “making television strange,” deliberately shifting our assumptions about it so that we can see it for the powerful social medium that it is. We will work to instill the notion that entertainment is never harmless. It teaches us to comprehend and even arrange our existence in certain ways but not others. By actively refusing the impulse to take TV for granted, we will establish a critical vantage point from which to question the social positions that television invites us to occupy, especially the positions of consumer and couch potato. This course will be conducted through lecture and discussion with weekly screenings of relevant TV programming. Evaluation will consist of 15 on-line discussion postings, 2 essays (5-10 pages), and 2 exams.

Required Texts | Course Requirements | Course Schedule


Required Texts

The following texts can be purchased at the Union bookstore

Erik Barnouw, Tube of Plenty: The Evolution of American Television
Aniko Bodroghkozy, Groove Tube: Sixties Television and the Youth Rebellion

A selection of articles available in the COURSE MATERIALS folder of BLACKBOARD

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Course Policies and Requirements

Attendance and Participation: Students are expected to attend every class and participate actively in class discussions, both real and virtual. I want to be able to remember each and every one of you from something you have said in class, office hours, e-mail, or on-line that makes a constructive contribution to the class. 

On-Line Comprehension Exercises: You will be asked to post a brief response to the reading materials on the virtual discussion board at least 15 times during the semester. The assignments will be posted in the “Discussion Board” section of the Blackboard (http://blackboard.okstate.edu). Each assignment will be worth ten points, and together they will comprise 15% of your course grade. . There will be no late postings accepted.

Exams (1 Mid-Term, 1 Final): Exams will consist of identifications, short-answer responses, and/or essay questions and will cover the course readings, lectures, and discussions in equal measure. Check the course schedule to determine exam dates. There will always be a study guide offered for the exams; it behooves you to use it. Make-up exams will be given only in cases of documented emergency and only if I am notified of said emergency well before the scheduled date and time of the exam. If you contact me after you miss an exam, I will be unable to help you, and you will receive a grade of zero.

Essays: You will write two analytical essays for this course (between 5-10 pages) about the television medium and its programming in the US. Full details of these assignments will be available in the Assignments folder of Blackboard as the deadlines near. Consult the Schedule of Readings for due dates. No late papers will be accepted under any circumstances--don't even ask!

Academic Honesty: All work you turn in for this class must be your own work. The unacknowledged use of another’s materials (either words or ideas and including virtual discussions and web pages) is called plagiarism. We will discuss how to avoid plagiarism, including the proper citation of source materials. Unintentional, or accidental, plagiarism will result in a failing grade on that assignment. Intentional plagiarism will result in a failing grade for the course and possible referral to the Dean's office for disciplinary action. Consult OSU’s Code of Student Conduct for more information.

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Course Schedule

  • Do all assigned reading before you come to class and be prepared to discuss with questions or comments in mind.
  • Selections starred with an asterisk can be found in the Course Materials folder of Blackboard.

Unit 1 | Unit 2 | Unit 3 | Unit 4 | Unit 5

Unit 1: The history of the medium

1/13

 

Making TV Strange: An Introduction

1/15

Read

Erik Barnouw, Tube of Plenty (pp. 1-96)

1/20

Read

View

Erik Barnouw, Tube of Plenty (pp. 97-148)

David Halberstam's The Fifties; Marty (live anthology programs?)

1/22

Read

 

View

*Lynn Spigel, "Television in the Family Circle"

*Karen Altman, “Television as Gendered Technology”

Queen for a Day

1/27

Read

View

Erik Barnouw, Tube of Plenty (pp. 149-340)

Twilight Zone

1/29

Read

View

Erik Barnouw, Tube of Plenty (pp. 149-340)

I Led Three Lives, Quiz Show

2/3

Read

*John Fiske, "The Codes of Television" & “Commodities and Culture”

*John Ellis, "Broadcast TV as Cultural Form" & "Broadcast TV as Sound and Image"

2/5   Exam I
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Unit 2: The medium in history--The 1960s

2/10

Read

View

Erik Barnouw, Tube of Plenty (pp. 341-440)

I Spy, Hulabaloo, Bonanza, Morley Safer's Vietnam

2/12

Read

View

Aniko Bodroghkozy, Groove Tube (pp. 1-60)

Howdy Doody

2/17

Read

View

Aniko Bodroghkozy, Groove Tube (pp. 61-122)

Cool Medium, Yippies Clips, The Monkees

2/19

Read

View

Aniko Bodroghkozy, Groove Tube (pp. 123-198)

Smother's Brother's Comedy Hour, Mod Squad

2/24

Read

View

Aniko Bodroghkozy, Groove Tube (pp. 199-250)

All in the Family, MASH, Family Ties

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Unit 3: Ideological Critique--Race, Class, Gender & TV
2/26 Read Aniko Bodroghkozy, Groove Tube (pp. 199-250)
3/2

Read

 

View

*Mimi White, “Ideological Analysis and Television”

*Denise Kervin, “Gender Ideology in Television Commercials”

Select commercials

3/4 View

NYPD Blue

Due: Essay 1

3/9

Read

View

*George Lipsitz, "The Meaning of Memory"

Ozzie and Harriet, The Honeymooners, Roseanne

3/11

View

Color Adjustment, Dir. Marlon Riggs

3/23

Read

View

*Herman Gray, “Television, Black Americans and the American Dream”

Beulah, Julia, Good Times, Cosby,The Hughley's, George Lopez, Whoopi

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Unit 4: Genre Study--Reality Television
3/25

Read

View

*Jane Feuer, “The Concept of Live Television: Ontology as Ideology”

The Today Show, KTUL Evening News

3/30

Read

View

*Bernard Timburg, "The Unspoken Rules of TV Talk"

Oprah, Jerry Springer, MTV Cribs, Martha Stewart Living

4/1

Read

View

*Clay Calvert, "Economics of Mediated Voyeurism"

The Real World, Cops

4/6

View

Survivor, Big Brother, The Bachelorette; begin Ed TV

4/8 View

Ed TV

Due: Essay II

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Unit 5: Postmodern TV--Pleasures, Possibilities, Limitations
4/13

Read

 

View

Eric Barnouw, "Demographics" (pp. 469-474)

*Michael Curtin, "The Neo-Network Era"

Pee Wee's Playhouse, Moonlighting, Xena: Warrior Princess

4/15

Read

 

View

*John Fiske, "Moments of Television"

*Tania Modleski, “The Rhythms of Reception: Daytime Television and Women’s Work”

All My Children, WWE

4/20

Read

View

*Henry Jenkins, "'Get a Life': Fans, Poachers, Nomads"

Trekkies

4/22

Read

View

*Michelle Celeste Condit, “The Rhetorical Limits of Polysemy”

Friends (Lesbian Wedding), Ellen (Puppy Episode)

4/27

Read

View

*John Caldwell, "The Televisual Audience: Interactive Pizza"

MST3000, America's Most Wanted Terrorists; Punk'd; MXC

4/29

Read

 

View

*Jim Collins, "Television and Postmodernism"

*Robin Andersen, "Conclusion: The Commercial Politics of Postmodern Television" 

Seinfeld (Finale), X-Files (Jose Chung's From Outerspace)

5/4   Exam II

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