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AMST3433: Television Studies

OSU Tulsa Fall 2004

Professor Stacy Takacs

Course Description

Television is perhaps the most ubiquitous and overlooked of all media. In its various forms—as commercial broadcast receiver, video playback unit, surveillance agent, art object, gaming and computer screen—it has come to shape our reality, yet few have stopped to examine the medium in any depth. This is because the medium appears transparent to us. We take its narratives, images, and effects for granted because they appear to be “harmless entertainment.” The problem is compounded by the fact that we live with the receiver, arranging our rooms around it and casually talking to it as to a friend. This course will begin, therefore, by “making television strange,” deliberately shifting our assumptions about it so that we can see it for the powerful social medium that it is. We will work to instill the notion that entertainment is never neutral. Instead, it teaches us to comprehend and even arrange our existence in certain ways but not others. By actively refusing the impulse to take TV for granted, we will establish a critical vantage point from which to question the social positions that television invites us to occupy, especially the positions of consumer and couch potato. This course will be conducted through lecture and discussion with weekly screenings of relevant TV programming unavailable outside of class. Evaluation will consist of 10 on-line discussion postings, 1 essay (5-10 pages), 1 group project, and 2 exams.

Texts | Requirements | Schedule of Readings

Required Texts

The following texts can be purchased at the Union bookstore

Lynn Spigel, Make Room for TV: Television and the Family Ideal in Postwar America
Aniko Bodroghkozy, Groove Tube: Sixties Television and the Youth Rebellion

A selection of articles available in the COURSE MATERIALS folder of BLACKBOARD

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Course Policies and Requirements

Attendance and Participation: Students are expected to attend every class and participate actively in class discussions, both real and virtual. I want to be able to remember each and every one of you from something you have said in class, office hours, e-mail, or on-line that makes a constructive contribution to the class. 

On-Line Comprehension Exercises: You will be asked to post 10 brief responses to the reading materials on the virtual discussion board, always before you come to class. The assignments are posted in the “DISCUSSION BOARD” section of the Blackboard (http://blackboard.okstate.edu). Each assignment will be worth ten points, and together they will comprise 15% of your course grade. There will be no late postings accepted. These are easy points so don't forget about them.

Exams: Exams will consist of identifications, short-answer responses, and/or essay questions and will cover the course readings, lectures, and discussions in equal measure. Check the course schedule to determine exam dates. There will always be a study guide offered for the exams; it behooves you to use it. Make-up exams will be given only in cases of documented emergency and only if I am notified of said emergency well before the scheduled date and time of the exam. If you contact me after you miss an exam, I will be unable to help you, and you will receive a grade of zero.

Group Project: With a partner, you will construct a historical timeline for a single year of television during either the 1970s or 1980s. Your presentation should identify key programs and/or genres for the year, important developments in the TV industry for that year (including technological innovations, regulatory rulings, and/or business mergers), and central historical events of the year as these relate to TV. Your grade will derive from a 10-15 minute oral presentation of your timeline, and a brief (1-2 page) written explanation of how television developed as a technology and a cultural form over that year. I will provide a list of possible resources to aid you in this assignment, but it will require you to do additional independent research in the library (I will strictly limit the amount of internet material you can use for this assignment). Consult the ASSIGNMENTS folder of Blackboard for details of the assignment, and the Schedule of Readings for the due date.

Essay: You will write one extended analytical essay (5-10 pages) as your final for this course. The selection of topics will be provided to you as the assignment nears. Again, this assignment will require you to do independent research and analysis using the library's resources. Consult the Schedule of Readings for the due date. No late papers will be accepted under any circumstances--don't even ask!

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Schedule of Readings

Do all readings before you come to class and have questions and comments prepared

Readings marked with an asterisk can be found in the Course Materials folder of Blackboard

Unit 1 | Unit 2 | Unit 3 | Unit 4 | Unit 5

Unit 1: Making TV Strange: An Introduction

8/26

Introduction

9/2

Read

*John Ellis, "Broadcast TV as Cultural Form" & "Broadcast TV as Sound and Image"

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Unit 2: TV in the Tumultuous 50s

9/9

Read

Lynn Spigel, Make Room For TV, Chaps 1-4 (pp. 11-135)

9/16

Read

*George Kennan, “The Necessity for Containment”
*"NSC-68"
*Harry S. Truman "The Truman Doctrine"
*Joseph McCarthy, "The Internal Communist Menace"
*"The Lavendar Menace"
*J. Fred MacDonald, "The Cold War as Entertainment”

9/23

Exam I

Library Workshop

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Unit 3: TV Revolution in the 1960s

9/30

Read

View

*Mary Ann Watson, "The Chosen Instrument of Revolution"
*Mary Beth Haralovich, "I-Spy's 'Living Postcards'"

Color Adjustment, Dir. Marlon Riggs

10/7

Read

*Marshall McLuhan, "The Medium is the Message"
Aniko Bodroghkozy, Groove Tube "Introduction" + Chap. 1 (pp. 1-60)

10/14

Read

Aniko Bodroghkozy, Groove Tube Chaps. 2-4 (pp. 61-163)

10/21

Read

Aniko Bodroghkozy, Groove Tube Chaps. 5-6 (pp. 164-235)

10/28

Television Timeline Project Due

Project Discussions: 1970s-1980s TV

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Unit 4: Genre Study--Reality Television
11/4

Read


View

*Jane Feuer, “The Concept of Live Television: Ontology as Ideology”
*Bernard Timburg, "The Unspoken Rules of TV Talk"

Signal to Noise

11/11

Read

*Ted Magder, "The End of TV 101"
*Nick Couldry, "Teaching Us to Fake It"
11/18

View

Series 7

Exam II

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Unit 5: Postnetwork TV--Pleasures, Possibilities, & Limitations of the New Media Environment
12/2

Read

*Michael Curtin, "The Neo-Network Era"
*Todd Gitlin, "Under the Sign of Mickey Mouse & Co."

12/9

Read

*Henry Jenkins, "Star Trek Re-Run, Re-Read, Re-Written"
*John Caldwell, "The Televisual Audience: Interactive Pizza"

12/16   Essay Due